NewTrek Big Data Platform

The NewTrek Big Data Platform is specially developed for enterprises that require to find innovation ways to draw insights from the ever increasing amount of structured and unstructured information available about their product, service, market and customer’s behavior to foster a competitive edge. The NewTrek Big Data Platform fully leverages the Apache open-source and state-of-the-art Hadoop big data analytics technologies to allow enterprises to adopt the data-first strategy towards understanding the behavior of their customers, mapping them to products and planning marketing strategies to increase profits.

The following pre-integrated ready-to-deploy Big Data applications are built on the NewTrek Big Data Platform to provide a flexible AI-powered analytics system that combines machine learning, advanced analytics, enterprise-grade BI, and capabilities to analyze big data content, enabling enterprises to deploy and enjoy the benefits of big data analytics in the shortest possible time.

	Big Data Solution for Retail Retail dashboard, business intelligence Customer analysis & segmentation, upsell / cross-sell recommendation Predictive analytics – forecasting trends, sentiment analysis & price optimization
	Big Data Solution for Hotel Hotel dashboard, business intelligence Customer segmentation, demand forecasting & room price optimization Sentiment analysis, customer feedback comments and reviews analysis
	Big Data Solution for Telecom Telecom dashboard, business intelligence Customer classification & segmentation, targeted marketing campaign Churn analysis & prediction, sentiment analysis of social media, security penetration & fraud analysis