Globalization / Localization

To succeed in global markets companies must globalize their systems and processes. This often means that each system and each process must be adapted to each local market. Localization requires more than just language translation. Products and services must often be modified to fit local customer preferences and to conform to local standards and regulations.

Instead of implementing globalization/localization in house, most companies find it much more cost efficient to utilize a multilingual/multicultural vendor like NewTrek to adapt and maintain their systems and processes for the global market.